Brand Identity and Corporate Values merge into one image, as Fabrics Paradise develops in and out the furthermost part of Stamperie Olonia, Liberty London’s Print Mill, in the north Italian countryside, not far from Milano.

A world suspended between timeless elegance and futuristic avantgarde, where classic fashion meets technology and contemporary design, as the most influential voices declare “It’s High Time to Reconsider the Liberty Print”!

In this spirit we ventured into architecture and interior design. Finally, a compliment to the Printing Process takes form in the playful rolling of the ribbons, as the façade responds to the need of joining the chosen location for the Company’s operations with the newly attached portion and its functions.

The parametric design of the façade covering runs across the existing building, then envelops and drapes the three floors entrance block. A sense of lightweight and transparency permeates the project, as the floral motives of the patterns converses with the outskirts, smoothing the roughness of the industrial plants, adding to the nearby natural background and stating the Corporate Identity unmistakably, at the same time.